Class Summaries

I-COMM Introduction by John Thompson 4.28.16

This week we were introduced to all the of the possibilities that we have here at BYU-I. We were introduced to I-COMM. I-COMM gives us as students opportunities to gain real, outside of the classroom experience. There are three options you can choose from: Scroll, Scroll TV, and Soapbox Agency. All of these involve different learning careers that will prepare us for entering the workforce. In order to even be considered by many agencies out in the real world, you are expected to have some sort of experience. So throughout the meeting different heads of their departments introduced all the skill and opportunities we would have when/if we were to join in their forces. This meeting was very eye opening to what we, as Communication Students, will be expected to participate in as we go throughout or college careers.


Journalists are here to inform us of everything going on around us. They give us knowledge so that we too, may gain power. Knowledge is power. Journalists stand for true and at times portraying the truth can have consequences. It’s a courageous profession where standing up for what you believe is what you do. By showing true depth to peoples stories, journalists, become inspiration to us all. They are here for our entertainment as well, just as they are here to inform. We as citizens of this world, we are expected to know of the events happening all around us. If we go uninformed, it is no ones’ fault but our own. Ways we can become informers ourselves is by considering journalism as a path. We need to take action by creating our own blogs and attending seminars. Becoming informed is possibly one of the biggest, most necessary steps to becoming an informer or journalist. You can’t tell the world of what’s happening around you when you don’t know yourself. Lastly you can begin. You can share your findings on social media and get word out about events and information you discover. Our careers in journalism has already begun, it just takes realization and motivation to discover and develop your next step towards success.


There is a lot of pressure that comes from Video production and Broadcasting. In many cases what you are taping is live and you get one chance to make it perfect; a lot can go wrong. A lot goes into creating a video whether it’s live, or for a commercial, or a website advertisement. Some of the different tasks equate to lighting, sound, scripting, video, after effects, hair and makeup, actors, digital graphics, booking a venue, etc. Just one video can take hours and hours to produce. A career in this direction is based solely on supply and demand especially when it comes to the salary.  The longer you work in a position or placement, the higher your chances of upping your pay. Most all employers in this field will require you to have experience. It is important to understand that internships will sail you into many job interviews, as well as bump your resume to the top of the pile. Internships are vital. However, internships can equip only busywork and tasks unrelated to the field you wish to enter. Make sure you acquire those internships that will teach and train you, even if that means it’s going to be unpaid. No matter when you think your life or the real world will begin, it doesn’t matter. The real world has already begun and you need to do your best work now.


Visual communication is high in demand. Mostly all careers now involve visual production and having experience in it is valuable. Some college graduates were asked the question, “What do you wish you had more experience in for you current job?” The number one answer given was visual media. The media is center to so much in this day in age. Every company needs designers. So many workers are having to learn and incorporate visual media and design into their diverse careers. Employers will ask you your KLOUT score and your skills that envelop that. Skills such as graphic design, WordPress, web design, adobe skills, photography and editing, and many more. Important tips to remember is that timing is everything. Don’t sit around waiting to be noticed; network and make connections to get yourself known. Ask questions and stay in touch. To stand out in a field like visual production it is vital to be Efficient, Skilled and Versatile.


We are all creative in some way or form. You don’t have to be artistic or a musician to be creating. Advertising: The structured and composed non-personal (mass media) communication of info, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media. Advertising is one of those paths you can take to express your creativity in a different and unique way. When you think advertising, many people assume that you will have to make impacts so that it practically forces people to make a complete 180 in their minds on the idea your trying to sell. That’s not true. Good advertisement simply means you get the consumers to at the very least, just try your product. You are just getting them to lean a little more in your direction, just enough to help them to experience your work.  There are some things that good advertising will contain, and the following are them. You need to be aware of your targeted group and have one, your work should also flow and be appealing to the eye. An important aspect is that your created material is also structured and to the point, sometimes humor helps, but it’s not always needed. Other side methods that also contribute to good advertising is when it brings emotions to the surface or when it tells a story or has a moral. There are also many different forms of advertising. They involve printed ads, brochures, direct mail, billboards or out of home media, the internet, and etc. An important thing to be aware of is that you don’t have to be part of an advertising agency if you go into advertising. Most all firms of all kind, need some form of advertising done. Here are some specialties that are possibilities, though: account management, research and account planning, creative concepts, copywriters, media planning, traffic manager, etc. There are endless possibilities for advertising majors. Some common skills that will be required, however, are that you are able to recognize the best ides, also compromising and combining different ideas, and a very vital skill is that you are able to present ideas with confidence and enthusiasm. Along with skills required there are also required personality traits needed as well. They involve the ability to accept criticism and use it to improve your work. Also, the leadership mentality, team worker, willingness to learn from those under you, strong work ethic, and confidence without arrogance. All of these things will help you to understand the type of work that advertising really envelopes.


Public relations Professional is the middle man. Many people think of it as advertising, but there is quite a bit of difference between the two. A Public relations professional is the advocate for two different people or groups. Such as a communicator between the public and a business or a communicator between a boss and his employees. It’s a matter of getting information from one source to the next. It can be expressed by two words, performance and recognition. Public relation is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory communication between two parties. It helps an organization’s efforts to win the cooperation of groups of people. Public relation is a growing industry in today’s world, there is a multibillion-dollar business practiced by 158,000 professionals in the US alone. Once again though if you are a skilled writer than you will go far in this field. No matter what is done it will always be converted into writing. Writing is the base for communication, public speaking is next to the top of a well needed skill. Other things that are important to public relations is the ability to research, be involved in social media sources, etc. Always be flexible in your future plans for you careers you want to acquire. There is always something that happens that will catch you off guard and the field you make it in will often not be exactly like you thought it would be.


When it comes to Organizational Communications and Advocacy there are many different skills that your future employers are looking for. Some of these skills are the same as other employers in other fields. Here are the top ten necessary skills for Organization and advocacy. One your employers will be looking to see if you work well in a team structure. Second is if you are efficient in making decisions and solving your own problems as well as others’. Third is the skill of communication. They will want to see that you can verbally communicated inside and outside of the organization. You being able to build relationships with those your work with and who are around you is of great importance. Fourth top skill is the ability to plan, organize and prioritize your work. Next, is the capability to obtain and process the information you are given. Sixth skill is being able to analyze quantitative data, next is having technical knowledge related to the job you are desiring to acquire. The eighth skill is being technology capable. It’s very important that you know how to work with the software that your job will require. Ninth is that you have the ability to create and/or edit written reports. Writing is always going to be a big part of your work and if you can do it will that will be a huge asset. As for the last, top ten skills the ability to sell and influence others is so important and they will always respect that and want to see that from you as an employee.  This emphasis will help you to develop most, if not all, of these skills that will help you in obtaining a career in this field.


It’s our degree that we are creating for ourselves. The plans and structures that we’re given are just tools to help us organize and establish our goals. There is a lot available for us to make sure we reach our goals. There is always change happening here at BYU-I, and things are always improving to better our experience. We need to be proactive in realizing what we want to accomplish and how we are going to accomplish it.