Blog Post 11

Final Project – Personal

For my final project I chose to do a togo menu. I work at Millhollow and they’ve been in need of one for quite some time. I did a three fold layout  including pixels and vectors.

As I worked my way through this project I struggled with the amount of information I had to include. There was a lot of type, yet I wanted as much white space as possible. I found that even though my text was small it made the menu look much better because it left for more white space. I used one strong alignment, left flushed, so it would look clean and organized.

To incorporate vectors into my menu, I created small images to illustrate the items listed on the menu. I also included contact information and steps so that people would be able to more easily order over the phone.

Learning in this course

I have learned so much about visual media throughout this course. I have really come to understand the importance of the four principles of design and how each of them build off of each other.

I have also really appreciated the knowledge I have gained about the software used in this course. We have worked a great deal in adobe illustrator, inDesign and Photoshop. I really feel that I have grown to understand these programs so much more. In the beginning I felt limited and trapped because of my lack of knowledge in each program, but as I’ve learned throughout the semester I have been able to find so many ways to excel using these great programs.




Blog Post 10

brochure-Teton county recreation center

I chose to create my brochure for the Teton County Recreation Center. I used all of the principles of design, so that my brochure could be as appealing to the eye as possible.

I used alignment through out my project by making most all of the type left flush. Also, I was able to create an alignment with all of my hexagons, which I repeated throughout the entire brochure. I also repeated the colors: gray, yellow, blue and purple. Contrast was also a popular principle in my project. I used it in the body text to help certain words draw the viewers’ eye in. I did this by using different colors and sizes of type. Proximity was the principle that I used a little less in this project. I worked with proximity on the back when I put in the information, as well as the small body text inside the brochure.

I wanted my brochure to be different and have an element that would make it stand out from other pamphlets. So I used a different creative route and made a pop-out which I inserted inside the brochure. I also created little icons that could symbolize Teton Rec. Center.

One of my greatest challenges from this project was the spacing of all the objects and text. I wanted to include white space, but didn’t know how to do it without making the brochure boring and plan. Three things I learned from this project was most important, how to better use inDesign. After working on this project I really got the hang of the program. Secondly, I learned about printing. I printed many different drafts of this project because the lines were all in different spots. Thirdly, I learned a lot more about spacing and the importance of including white space in your projects.

Blog Post 9

Rules of Typography

There are many different ways that typography has changed over the years. In order for your work to be considered professional, keeping up with the times is a must.

I learned a lot from this chapter. Something that really clicked with me was when the author talked about only needing to use one technique to symbolize a new paragraph. It always frustrated me when creating new projects and there were somethings you would have to do, even though anyone with any common sense would understand it without those extra things. That’s how I felt about the paragraph section.

Also, I was one of those people guilty of putting things in all CAPS. After looking at the given example of something written in all caps verses lowercase, it helped me realize how awful it is to read something without the coastline that helps our eye move through the words.

Blog Post 8

visual media-communication

Visual media is something that really clicks in my mind. I understand it as well as the importance of it. There are so many different things visual media is used for and can be apply to. To me, however, there is one thing that I think tops all others, and that is; visual media communicates.

Communication is key. Without it no one would understand each other let alone understand their intentions or their ideas. Visual media is solely there so that individuals can communicate with one another, and good visual media helps them to communicate affectively.

Visual media can be what makes your ideas and your message to society sore. It can also be what distorts it and misguides the viewers in understanding your intentions.

Proper visual media is something that everyone and everything needs in order to communicate with those around them and it is such a vital thing in todays world.

final-card-and-envelope final-letterhead

Blog Post 7

Brainstorming: business cards-envelope-letterhead

Throughout this week I did a lot of brainstorming for our next assignments. I began by creating eight business cards. It was a learning process for me. Every card I did, I liked more than the one before. There were a lot of the design principles that I used when I was evaluating my cards.

One design principle that I struggled with, but wanted in my stationary was contrast. This was difficult because I was incorporating color, which meant that I had to study the color wheel and figure out which colors would stand out and work with each other.

Another principle that I was working with was alignment. I was brainstorming different ways in do my alignment and by the end I had decided on right flush. I think this created for an easier readability on my cards.

Something else I struggled with was balancing my cards. I wanted symmetry and I felt that a lot of the cards that I really liked, were too heavy in some spots. I used different colors, however, to balance them out in the end.


When it comes to creating a brand for our name and your company, I think repetition is they way to do it. You have to create a family look throughout your work. This helps the viewer to be able to see certain aspect of your logo, stationary, or cards and right away be able to place them with your company. Branding will help viewers to establish a recognition for your company and work.

Brainstorming Cards:


Envelope-Final Card:card


Blog Post 6

LOGO-Flying with Gravity

The company that I created my logo for was Flying with Gravity. The aim of this company is to train flightless birds, specifically penguins, and send them off to Disney Land and producers who make movies for Disney.

The logo I created has many things in it that apply to the vision of our company. The hierarchy of it is the black penguin. The penguin silhouette makes the logo visually interesting because it is partly created with the letters ‘f’ and ‘g’ instead of the regular penguin body. This unusual formation of a penguin makes the viewer’s eye draw to the logo. That is also what makes the logo unique is how the body of the penguin was created and formed.

There is unity shown in different ways throughout the logo. The text is unified with the image, for starters. The text forms the rest of the penguin body. There is also unity in the character of the penguin. He has dance apparel on and is found on a dance floor. There is unity in the color and the shapes as well.

The logo’s readability is very good as well. The two letters that symbolize the company name are body and simple. The overall logo is very simple, but not simplistic. It is simple because the detail is minimized and there is little to no color. Also, I only used one color along with black and white, so it keeps the viewer from getting too confused or overwhelmed.

The overall logo is very communicative because it combines the elements and objectives of the company, such as the penguin, the name and the dancing apparel and combines them all in a simple obvious way, yet it is created uniquely.



Blog Post 5


Typography is a very important aspect when working with visual media. There are six main categories of typography: Oldstyle, Modern, Sans Serif, Slab Serif, Decorative and Script. When creating anything with typography such as handouts or logos, it is important to stick with one category. Creating something with multiple typefaces can make your work very unappealing to the eye. It can be distracting to the viewer and they may miss the message you are trying to portray.

Understanding the differences in each category of typeface is vital. There are so many different attributes of one typeface that will clash with attributes of other typefaces. Attributes such as in Oldstyle there are slanted serifs, which make for excellent body text. On the other hand, Script, is awful for body text and very difficult to read when put in a long text because they often just blend together. Each category has different and similar attributes, so understanding them and being able to identify the similarities and differences is very important.

It is important to remember, however, that you can use more than one typeface under some circumstances. It is vital in typography to keep the idea of contrast in mind. If you are going to use different typefaces for one project, making sure they contrast each other greatly is important. Using typefaces that are similar and only have a few differences is a very bad approach. You always want to make it easier for the viewer to understand the differences in your typefaces so that they don’t get stuck in the confusion of the differences:

Logo Draft3-3-draft


Blog Post 4

Logo – Flightless bird dance studio

I was in the group assigned to work with mythical or realistic animals. So, our group decided on realistic animals and we chose to do a silly, for-profit organization. Our end result was a global flightless bird dance studio. We wanted our organization’s aims and vision to be that everyone is equal and we should all have to opportunity to express ourselves freely. So in order to apply it to the animal we chose, we decided to make our organization about birds that couldn’t fly, and to give them the opportunity for a different kind of flight, dancing.

As I began my search for the right logo, the beginning sketches really helped me a ton. I played around with a few different names and different animals. Drawing them out on paper really helped me to recognize which logos I was going to realistically be able to recreate in Adobe Illustrator. As I sketched out the names of the company I also was able to see them in a different light and changed them as I went. Having my logos down on paper was a lot more affective for me than just having them in my head.

Once I had chose my favorite logo for the organization, I started the five step improvements in Illustrator. Because of our 3.2 shape assignment we did in class last week, creating my logo was a lot more possible than I thought it was going to be. By the time I created my fifth improved logo, I was liking my idea more and more. I think the five-step process really helped my logo to be more put together and more of what I wanted it to be.

5-step improvement process for my logo3-3-assignment

Blog Post 3

squares – project 2

For my final draft of Project 2, I had to do a lot of rearranging to my squares. I choose the words tension, bold and increase, which I decided to do for my final draft in the end. After I received all my feedback during our last class period, however, I decided to represent those words in a different way with some of my squares.


My tension squares got good feedback overall, however, I did move them slightly closer together so the idea of tension was more dramatic. I think I created a good picture to represent tension in my final draft. It was simple, but the idea was clear and that was what I was going for.


For my second square, I created a bold idea. After the feedback I got in class on this specific square, I redid the entire thing. Not very many people could see that my initial square was playful. So, I changed the entire idea of the square and did bold instead.


Increase was the last word I choose to create. For this one I didn’t really redesign it, I just recreated it in reverse. The idea I had was to create sort of a hill or incline with the four squares, while the squares themselves were changing in size as well. My problem though, was that there was an incline, but the squares went from large to small, so a lot of my classmates assumed it was representing decrease instead of increase. So I kept the idea of creating an incline, but I made the squares start smaller on the right and then increase in size so that it was more clear to my viewers.

Project 2 – Squaresassignment-2-2

Blog Post 2

non-designer design principles

In my handout for Project one I tried to implement as many of Robin Williams’ principles as possible. The principles that I included were proximity, alignment, repetition and contrast.


In my handout I used proximity to help my viewers quickly see what parts of my handout were relevant and related to each other. I used gaps between the different principles and larger gaps between them and the additional information.


Alignment is a very important principle as well. This principle helped organize my handout so that it would be appealing to the viewer’s eye. I used alignment in my project to help emphasize the proximity and relationship between my different bits of information as well. I used one alignment, flush left, which created a strong invisible line down the left side of the handout.


I used this principle in various parts of my handout. I used the color red throughout my project to emphasize the principles. I also use a black rule at the top as well as at the bottom of the page. The typeface was also used in a repetitive manor as well. I used only two typefaces, one for the entire title and one for the rest of the information.


Contrast is one of the principles that I used within the other principles I previously mentioned. I used contrast with the thick black rule against the white paper. I also used contrast with the bolded, red typeface that was used for each principle. I used contrast in the title of my handout. I used it by bolding the first half of the title and making it a larger typeface than the less important part of the title.

Project one – Handoutslide1